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Khepri Digital
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SEM & Google Ads agency in Singapore: Your landing page is now part of Google's targeting.

Google's AI Max reads your pages to choose which searches you show for and what your ads say. We build the pages, campaigns and tracking together, so Search, Performance Max, Shopping and YouTube are judged on sales.

Book a strategy callHow we work
  • ★★★★★5.0 on Google from 13 reviews
  • Google Partner
  • Meta Business Partner
  • Claude Partner Network
  • Clutch: Top SEO Company, Singapore 2026

AI creative for

  • L'Oréal
  • P&G
  • Canva
  • Shopee
  • GCash
  • Telstra
  • Swisse

Clients

  • Marina Bay Sands
  • The Ritz-Carlton
  • Raffles
  • Banyan Tree
  • Circles.Life
  • Suntory
  • KOSÉ
  • PUTIEN
  • Jean Yip
  • The Seletar Mall
  • Milieu Insight
  • Red Crowns Senior Living
  • The Warehouse Hotel
  • Soori Bali
Results

What Google Ads did for our clients.

Live account data, with the period each number covers.

May to July 2026. From the Google Ads account, pulled 19 October 2026; screenshot in the case study.

The Legian Seminyak, an LHM hotelHotel, Bali

11.8×Booking value per ad dollar on Google, across 48 bookings

Performance Max and brand search across Australia and Singapore, including The Club villas, judged on booking value, not clicks.

Read the case study
Bookings
48 in three months
Brand search, Australia
40 bookings at 5.9×
February to October 2026
4.5× across all campaigns
Search Console
Top-10 queries 882 → 2,404

Q1 2021 to Q4 2022, by quarter. From the Google Ads account, pulled 19 October 2026.

Red Crowns Senior LivingSenior care, Singapore

S$4.31Cost per lead on Google in Q4 2022, across 468 leads; S$20.25 in Q1 2021

Health-ad approvals in a regulated category, every enquiry route tracked, and searches that mean admission, not research.

Read the case study
Two-year average
S$4.74 a lead, 2,380 leads
Leads a month
200 → 300+ (COO review)
Spend
S$11.3K, 31.1K clicks
Meta cost per chat
S$65.10 → S$12.64
Campaign types

Search, Performance Max or Shopping: when each earns its budget.

We judge all three on the same leads and sales.

TopicSearch and AI MaxPerformance MaxShopping
Best whenPeople search for what you sellYou have conversion data and assets to feed itYou sell products with a clean feed
Needs from youA page for each buying searchTracked conversions with values, tested assetsA product feed with accurate titles and prices
What we watchSearch terms, weeklyWhere spend goes, by channelFeed errors and margin by product
Common leakPaying for research searchesSpend you can't see intoOut-of-stock and low-margin products
The problem

Where search spend leaks.

Three leaks we find in most accounts, and what we change.

Our cost per click keeps rising, but leads don't.

Search terms and bids tuned to leads that close.

We pay for searches that were never going to buy.

Negative keywords and intent-matched campaigns.

Performance Max spends, but we can't see on what.

Clean conversion data and asset tests we can read.

What's included

What we run on Google.

Every Google campaign type, judged on the same leads and sales.

  • Search & AI Max. The searches that buy, with pages AI Max can match and quote.
  • Performance Max. Fed with real conversion data and tested assets.
  • Shopping ads. Product feeds cleaned and structured for e-commerce.
  • YouTube ads. Video that reaches buyers before they search.
  • Retargeting. Bring back visitors who didn't enquire the first time.
  • Conversion tracking. Enhanced conversions and CRM outcomes sent back to Google.
How it works

How we get you leads on Google.

Five steps, in order. Step five feeds step one.

  1. Segment your customers

    Past buyers, high-value customers and site visitors, as signals the AI learns from.

  2. Build the inputs

    Headlines, images and a page for each segment and search theme.

  3. Test the pages

    Landing pages tested per search theme; AI Max sends each search to the page that fits.

  4. Check lead quality

    Every lead checked in your CRM: qualified, booked or junk.

  5. Send data back

    Offline conversions with values, so Performance Max and AI Max bid for buyers.

Repeated every week, until Google knows exactly who buys.

What we check first.

Where money leaks after the click. We run the check live on your strategy call.

For lead-generation and Shopping accounts spending S$4,000 a month or more on Google.

Tracking

  • Conversions firing, pixel and CAPI de-duplicated
  • Event match quality
  • CRM outcomes sent back to the platforms
  • Click IDs and UTMs captured

Landing page

  • Message matches the ad
  • Mobile speed
  • Form friction
  • Proof above the fold

Speed-to-lead

  • Time to first reply
  • After-hours cover
  • Lead status fed back
Rated 5.0 from 13 Google reviews
“We are generating in excess of over 300 leads per month versus 200 useful ones last year!”
★★★★★
Vance Yeo, COO, Red Crowns Senior Living
★★★★★
They have supported us with Meta Ads optimisation, website SEO improvements, and shared many helpful ideas along the way. The team works quickly, is responsive, and follows up well, which makes coordination much easier.
Arya Sudana
LHM Hotels, Google review
★★★★★
Gordon and team have been incredibly attentive and supportive throughout our collaboration, always taking the time to understand our goals and provide thoughtful, well-rounded advice across different aspects of digital marketing.
Tang Kritsana
Milieu Insight, Google review
★★★★★
The team was proactive in following up on approvals and keeping timelines on track, which helped maintain momentum and reduced friction on our side.
Porcelain Skin
Google review
Read all 13 reviews on Google
FAQ

Google Ads & SEM: questions, answered.

Anything else, ask us on the call or on WhatsApp.

What does an SEM agency do?

An SEM agency runs your paid search ads, mainly Google Ads: keywords, bids, ad copy and budgets. We also build the landing pages and tracking, so every click is judged on leads and sales.

Should we run Google Ads or SEO?

Both, usually. Google Ads brings leads from day one; SEO builds rankings that cost nothing per click. We run them together so they share the same keyword and conversion data.

What does Google AI Max change for search ads?

AI Max uses your landing pages and ads to expand which searches you show for and to write ad copy. That makes your pages part of the targeting, so we build pages for each buying search and set clear URL and brand controls.

Is Performance Max worth it?

It can be, when it's fed with accurate conversion data and good assets. Without that it spends on whatever converts cheapest. We set up the data first, then test it against Search.

Is there a minimum ad spend?

Essentials starts at S$3,000 a month on Google alone. Run alongside Meta or TikTok, we recommend at least S$4,000 a month on Google. Below S$3,000, an account rarely gets enough conversions for Smart Bidding to learn which searches sell.

Do you charge a percentage of ad spend?

No. We charge a fixed monthly fee by tier, set by how much ad spend we manage, never a percentage of it. Prices are on our pricing page.

Works well with

Find out where your search spend leaks.

A 30-minute call. We look at your Google Ads account, pages and tracking, live.

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Fixed monthly fee. Every account stays in your name.
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